01
Healthy traffic. Flat revenue.
The reports look good, but the business isn't growing. You rank for searches that buyers don't act on.
Sales driven SEO & AEO/GEO for B2B & eCommerce
Search should grow your business and strengthen your brand.
Rankings and AI visibility matter when they help your business grow.
Search
AI answers
Your brand
Understood. Trusted. Chosen.
Trusted sources
Turn search into sales
and brand growth.
That's how I decide what to work on and how to measure success. Over the past 18 years, I've worked through every major shift in search. The lesson stays the same: today's metrics fade. What grows a business doesn't.
Bring in more of the visitors who become customers.
I see the same three patterns in audit after audit. If one sounds familiar, you may not need more traffic. You need a strategy aimed at the right outcome.
02
Showing up for searches that don't lead to sales.
You win queries that seem relevant but don't lead to sales. Meanwhile, searches closest to a purchase go uncontested.
03
AI gets your brand wrong. Or leaves it out.
A buyer asks ChatGPT or Google's AI who to trust. Your brand is missing or described inaccurately, right when it matters.
The strategy needs to focus on the searches and decisions that lead to business growth.
How I actually work
I build and measure search around business growth: revenue, and a brand buyers recognize and trust. I connect your business goals, brand, buyer intent, and authority.
01
Business goals
Define success by your business goals, not rankings or raw traffic.
02
Brand clarity
Make it clear why you're the right choice, whether buyers find you on Google or in an AI answer.
03
Search intent
Focus on queries closest to a buying decision, not those that inflate a chart.
04
Authority
Earn the market's trust and become a source that search engines and AI models cite.
Focus on what compounds, not this year's industry trend. Traffic may rise or fall. Business growth is what matters.
Case Studies:
Two different businesses.
The same focus on growth.
Different industries. The same measure of success: growth for the company, not a better traffic chart.
+79.27%
An eCommerce brand grew organic search revenue.
Organic Search revenue rose 79.27%. We focused SEO on shoppers ready to buy and used AEO/GEO to grow visibility in AI answers.
2×
An enterprise cybersecurity SaaS doubled qualified leads by focusing on one underserved market.
An enterprise cybersecurity SaaS doubled qualified leads by owning one underserved compliance vertical, rather than chasing the whole market.
Two results you can scrutinize, with full context and honest caveats. More useful than a wall of unexplained stats.
Yoav Bernstein
Why work with me
I'm Yoav Bernstein. Over the past 18 years, I've worked through every major shift in organic search - including the current shift to AI search. Through every shift, I adapt the strategy around the same priorities: buyer intent, brand credibility, and business growth.
You work directly with me. Not a junior, not an account manager relaying messages - the person doing the thinking is the person you talk to.
Get to know how I think about search before we talk. If the way I reason about search makes sense to you, that's the best sign we'll work well together.
Let's talk.
If search should be growing your business and it isn't - or you're simply not sure what it's really doing - let's talk about your business, your priorities, and whether we're a good fit.